Below is a fantastic example of a successful Sweepstakes alongside a powerful Facebook Advertising campaign. The account is Blue Ice Vodka. This client was looking to increase their Likes, build brand awareness as well as gather fan contact information such as names and email addresses. The campaign starts off with a simple offer: Enter the sweepstakes for a chance to win a Martini Kit!. The sweepstakes is ran through a 3rd party company (in this case we used Wildfire). After the prize was selected the Facebook advertising campaign was created to include Age, Locations, Male/Female, Interests, and budget. We created several custom tabs to generate the new fan LIKES, created the graphics to be displayed within the tabs, within the Wildfire sweepstake display as well as the advertising graphics and put the Sweepstakes into motion.
At this point the sweepstake is still running and gathering new fans and data every day.
Below is a screenshot of the start of the Sweepstakes showing
1674 Likes and 47 Talking about this.
This Sweepstake was created on 9/29/12:
1674 Likes and 47 Talking about this.
Less than 1 week into the Sweepstake the total Likes has increased by
1,093 and the Talking about this has increased by 1,058
